Environmental Graphic Design of Sam Poo Kong Temple: How Effective and Impact on Visitors?

This study investigates how effectively environmental graphic in Sam Poo Kong affects visitors. Environmental graphics are an introduction to the layout, packaged in an attractive and easy-to-understand visual display. This research is an environmental graphic with the object of study at Sam Poo Kong Temple, a historical building built in 1724. Until now, the structure is still preserved and is still used for prayer places. Besides that, Sam Poo Kong is also one of the tourist destinations in Semarang, Indonesia. This study uses a qualitative method. The data collection using observation and in-depth interviews. Respondents of this study were selected randomly. The results show that the Sam Poo Kong temple has complete environmental graphics. Environmental graphics are beneficial for visitors in getting information on places in the Sam Poo Kong neighborhood. The design on environmental graphics, which is old and not very attractive, does not significantly affect the enthusiasm of visitors to Sam Poo Kong itself and remains one of the tourist attractions in Semarang, which is full of visitors.