Participatory Rural Appraisal: A Creativity Improvement to Create Online Marketing Media

: This Participatory Rural Appraisal aims to empower Asy Syifa Business Group in marketing food products. Participants of this research are women who are members of the business group aged 40-55 years. The 50% of participants graduated from senior high schools as their educational background; the rest have bachelor and diploma degrees. Data collection methods used Focus Group Discussion and semistructured interviews. Data analysis utilized qualitative descriptive analysis. PRA activities were carried out in four stages: 1) Conducting social mapping, 2) Creating flow analysis, 3) Conducting a SWOT analysis, 4) Designing an improvement program. PRA implementation in empowering Asy Syifa Business group can improve creativity create and maintain online marketing media.