Loyalty of Traditional Food Small Industry Employees

The culinary industry which has the characteristics of local wisdom must be maintained and developed by the stakeholders so that they are more advanced to support the ability of the region to improve the economy and welfare of the community. One area that has a culinary industry that has these characteristics is the city of Palembang. The participation of the people who work in this industry is very important, but the results of the pre-research stated that there are still problems experienced by employees in working in this industry. It is necessary to study these problems through a study, especially the issue of employee loyalty. The purpose of this study is to determine employee loyalty and the causes that can influence it, namely organizational culture, work motivation, employee trust and job satisfaction. The data used in this study is the result of the perception of employees who work at pempek industrial companies' outlets that present pempek products as their main menu. The analytical tool used is descriptive statistics and structural equation modeling (SEM) to determine the effects of variables in the model to be built. The results of the descriptive analysis stated that organizational culture, employee trust, job satisfaction and employee loyalty were still low, while work motivation is good. Causality analysis results state that there are hypotheses that are rejected, namely: Organizational Culture has no effect on Employee Loyalty, Organizational Culture has no effect on Trust, Organizational Culture has no effect on Work Motivation, Employee Trust has no effect on Job Satisfaction, Work Motivation has no effect on Employee Loyalty, Work Motivation has no effect on Job Satisfaction, and Job Satisfaction has no effect on Employee Loyalty