Development of CMS- and SEO-based CYBER CLUSTER E-COMMERCE Model for SME Products
Journal: International Journal of Arts and Social Science (Vol.4, No. 5)Publication Date: 2021-10-30
Authors : Dwi Agus Diartono Yohanes Suhari Aji Supriyanto Arief Jananto;
Page : 10-320
Keywords : Cyber-Cluster; SEO; CMS; SMEs;
Abstract
Problems often experienced by SMEs are the limited number and coverage of their product marketing and sales. Likewise, the similar product competition can occur among local products or products coming from outside. This is because marketing and sales are still performed conventionally and individually. This study intends to implement a model of E-Commerce system for SME products in a region or District with cyber cluster participatory in the linking web which is developed using Search Engine Optimization (SEO) system and Content Management System (CMS). The purpose is that the developed web can easily reach top rank in the web search engines and the content and rank can be always updated. The benefits of this study is to improve marketing and sales of SME products into global market and to make the said web address is easy to find and easy to search because they often appear in the top positions in search engines like Google.
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