Political Communications for President and Vice President in The Regency of Sambas Indonesia

Political communication is a process of delivering moral messages in politics in the form of visions and missions through work programs and political issues from presidential and vice-presidential candidates and legislative candidates as communicators to the public as voters or communicants through certain media to give a heart effect. They are interested in choosing. This study aims to analyze how the success of the presidential and vice-presidential candidates and the success team of the political party who are legislative candidates in persuading voters use a grounded research approach in qualitative studies. This study found that the main policy strategy to achieve that is with optimize the potential of existing natural and human resources as well as by taking advantage of existing opportunities and overcoming challenges by overcoming the problems faced.