The Power of Graphic Design in Promoting Tourism In Ghana

The study focused on bringing to light various graphic design elements that can be used to accelerate the development of the Ghanaian tourism industry. Even though Ghana has a lot of tourist sites scattered across the country, its tourism potential has not been harnessed to the fullest. This stems from the fact that the method of publicity is far below expectation. Most of the places do not even have signage to advertise them to both the local Ghanaian citizens let alone foreigners who crave to visit places of interest. The few that have signage, the signage have outlived their usefulness as they stand at the mercy of the weather. However, in modern-da advertising, several mediums are available to make effective communication yet the various tourist sites seem oblivious about this and are not taking advantage of them to catch the attention of prospective visitors. To bring this to the fore, the study employed the descriptive research approach as it aimed at reechoing the availability and the use of graphic design products as effective promotional materials to propel the tourism business in Ghana forward. This was made possible by collecting data related to the use of various graphic design media that can help the tourism industry players to boost the industries' activities in order to be recognized among the major tourism destinations in Africa and the world at large. The data which consisted of primary and secondary data enabled the description of the situation to be more vivid as possible. The Study revealed that graphic design elements such as powerful and elegant logos, brilliant brochure designs, attractive websites, and the internet, posting elegant pictures on Social media, and infographics are some of the graphics that could be used.