ASSESSMENT OF THE FEASIBILITY AND EFFECTIVENESS OF INVESTING IN THE RENEWAL OF FIXED ASSETS OF ENTERPRISES

Currently, for many Ukrainian enterprises, the problem of low competitiveness of their products is relevant. One of the main reasons for the existence of this problem is the significant physical and moral wear and tear of the fixed assets of economic entities. As a result, the products manufactured by these entities are characterized by a high level of production costs. This, in turn, negatively affects the sales opportunities of such products in conditions of a significant degree of competition both in foreign and domestic sales markets. Under such conditions, the renewal of fixed assets, which can take place by replacing existing means of labour and repairing and modernizing them, can be considered a powerful tool for reducing production costs. Also, implementing measures to update fixed assets can lead to an increase in the production potential of enterprises if the new equipment is characterized by greater productivity than the existing one. All this should lead to a significant increase in the financial results of enterprises. At the same time, implementing measures to renew the fixed assets of enterprises often requires the investment of significant amounts of investment resources. The purpose of this study was to improve the methodological principles for assessing the feasibility and economic efficiency of investing in the renewal of fixed assets of enterprises.. The theoretical principles of conducting such an assessment have been improved. In particular, the factors affecting the effectiveness of measures to renew fixed assets have been determined. Indicators have been proposed, with the help of which it is possible to assess the level of economic efficiency of the implementation of measures to replace, repair and modernize physically and morally worn-out fixed assets of enterprises. The criteria of economic expediency of renewing work equipment are considered. An empirical analysis was carried out on a sample of enterprises. Among other things, it was established that the level of wear and tear of the active part of the fixed assets of the studied enterprises has a significant effect on the efficiency of economic activity. The use of the developed theoretical and methodological principles for evaluating the feasibility and efficiency of investing in the renewal of fixed assets in the practice of enterprises will contribute to the timely and full realization of the existing potential of such renewal.