PROBLEMS AND PROSPECTS OF THE DEVELOPMENT OF INDUSTRIAL PARKS IN UKRAINE

The article analyzes the market of industrial parks of Ukraine. One of the problems of the development of industrial parks (IP) in Ukraine is that since their creation, many industrial parks have been registered and only a small part of them work for the country's economy. After the start of the war and as a result of significant destruction of infrastructure, the urgency of launching and developing industrial parks is extremely important. The issues of post-war restoration of industrial enterprises and the readiness of industrial parks to place on their territory enterprises that stopped their activities in the occupied territories and territories where destruction took place are becoming relevant for us. To form the market of industrial parks, their owners need to create high-quality production sites that will meet the needs of industrial park participants. In order to determine the main directions of the development of the industrial parks market, the authors presented an analysis of the industrial parks market of Ukraine and determined its state. The article identifies a number of problems of IP, namely imperfect legislation, lack of benefits for participants, most parks are only registered on paper but not working, requirements for the locations of industrial facilities have not been formed, lack of a clear action plan for the transition from plans to actions, etc. Porter's five forces model was used as one of the tools of strategic planning for the development of the research object, which allows identifying five factors that should be paid attention to in the near future by the founders of the IP. According to the formed model, it is determined that the market share and level of future profit of the industrial park is determined by its ability to counteract the following competitive forces: the emergence of high competition among private enterprises; the presence of existing production areas that can serve as substitute goods; competitors who are already working on the IP market; to the requirements of customers (future IP participants). Based on the results of the research, it was determined that the threat from existing competitors has a high influence on the activity of industrial parks in Ukraine. A strategy of constant monitoring of existing and potential competitors and the market situation is proposed. Constant improvement of services and infrastructure of IP allows to strengthen their competitive advantages and maintain the satisfaction of participants.