СТРУКТУРНЫЙ АНАЛИЗ РЕКЛАМНОГО ПРОСТРАНСТВА КАТЕГОРИИ УСЛУГ, ПРЕДОСТАВЛЯЕМЫХ ПОИСКОВЫМИ СИСТЕМАМИ ИНТЕРНЕТА
Journal: Science Journal "NovaInfo" (Vol.1, No. 18)Publication Date: 2014-01-01
Authors : Smelova Marina Valerevna;
Page : 52-58
Keywords : STRUCTURAL ANALYSIS; SEMIOTIC ANALYSIS; ADVERTISING COMMUNICATION; VISUAL ADVERTISING; INTERNET SEARCH ENGINES;
Abstract
This paper presents the experience of the application of structural analysis methods of advertising space categories of services provided by Internet search engines. The result of analysis is the elucidation of the communication standards existing in the
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