Method of multidimensional scaling for evaluating the effectiveness of interaction between investment and construction sector enterprises and special economic zones in the aspect of improving the financial and innovative potential of construction industry

Introduction. The article is devoted to the study and application of method of multidimensional scaling to assess the process of interaction between enterprises of the investment and construction sector (ICS) and special economic zones (SEZ) to increase the financial, economic, and innovative potential of construction industry. The relevance of the study is due to the growing importance of using territorial development tools (SEZ) to solve the tasks of implementing technological changes aimed at increasing the emergence of a variety of innovative projects that will allow us to form completely different approaches to ensure continuous development in various construction sectors and transform existing methods of assessing and analyzing the financial and economic condition of ICS enterprises in terms of interaction with SEZ. Materials and methods. Proposed evaluation method in the article has a strict scientific consistency and an appropriate theoretical basis, which served as the basis for its development. Developed method of multidimensional scaling for evaluating the process described in the article has universal applicability for various enterprises of construction industry, since it is structured in accordance with the purpose and objectives of the study. The key approaches that used in framework of scientific research were methods of qualimetric assessment and the construction of infographic models of interaction which illustrating the dynamics of indicators of financial and economic analysis of the ICS enterprise Results. The results of using multidimensional scaling provide an effective way to obtain visual information about prospects of interaction between enterprises of the ICS and SEZ in dynamics, characterized by the availability of managerial application for management of enterprises and persons responsible for interaction. The peculiarity of multidimensional scaling is possibility of considering properties of phenomenon under study arising from both the external and internal environment, which allows for a comprehensive assessment reflecting data from various information sources. Conclusions. Construction scales of importance and influence organizes the evaluation procedure based on specialized systems of representation of quantitative results that demonstrate positive and negative trends in the deviation of values of indicators in the form of a qualitative characteristic that can be supplemented for further research, depending on the purpose of scientific research.