Research on the potential demand for non-commercial rental housing

Introduction. Existing market, regulatory, organizational and economic mechanisms do not cope with the urgent tasks in the housing sphere of Russia. Inaccessibility of housing purchase and mortgage lending for a large part of the population leads to the need to seek other forms of solving the housing problem, in particular, to realize this need by renting housing. The article is devoted to one of the socio-economic objectives of national development — the formation of a civilized market of non-commercial rental housing. Materials and methods. The method of sociological survey used for students studying in Moscow allowed us to obtain the opinion of people who will stay to work in this region in the future. To determine the parameters of the sociological survey, the study used the basic principles of the quota sampling method with interrelated parameters. When processing the obtained information, the well-known methods of culling the results of the survey, the analysis of linear distributions, correlation analysis were used. Tables, pie charts and histograms were used to visualize the results of the obtained data, which allow making a comparative analysis. Results. In order to conduct a sociological survey, the research program presented in the article was developed. The authors studied the ranked list of consumers of the residential real estate rental market. The assessment of the segments of social and non-commercial rental housing and the prospects for their development is presented. Among the consumers the authors have reasonably singled out young professionals and characterized this group from the position of potential demand on the market of non-commercial rental housing. The authors identified the socio-economic problem and determined the direction of the study — the consideration of future university graduates as potential consumers of rental housing. In addition, the study allowed the authors to identify the directions of formation of a civilized housing rental market, in particular, the prospects of state regulation. Conclusions. As a result of the study the availability and options for future graduates to realize the need for housing, the characteristics of the potential demand of future graduates for non-profit housing rental were investigated. The generalization of the results allowed the authors to identify the main directions of development of the market of non-commercial rental housing.