MODEL OF INTEGRATED ASSESSMENT OF THE ECONOMIC POTENTIAL OF THE ENTERPRISE

The object of the research is the peculiarities of the formation, use and improvement of the model of integral assessment of the economic potential of the enterprise in accordance with modern economic conditions and changes. The success of any enterprise in conditions of uncertainty and risk directly depends on various influencing factors and is determined by the potential, the assessment of which is necessary at all levels of preparation and management decision-making, in order to expand the information base within the management system. Practice shows the presence of theoretical and practical problems related to the formation and use of applied mechanisms for assessing the economic potential of enterprises on the basis of operations research and economic diagnostics, and based on the application of economic and mathematical modeling. It is noted that under the economic potential of the enterprise it is appropriate to understand the capabilities, resources, stocks, means of the enterprise that are used and/or can be used to achieve the goals (strategic or tactical) of the enterprise. And the model of integrated evaluation of the efficiency of the use and growth of the enterprise's potential is based on the system of evaluation of the effectiveness of the functioning of its components in the financial-economic, production and commercial sphere, based on parameters (indicators) taking into account priorities, criterion values and the utility function. According to the results of the conducted research, an improved multi-criteria model of the integral assessment of the enterprise potential using the additive utility function is proposed, which, unlike the existing ones, makes it possible not only to calculate the integral indicator of the enterprise potential, to evaluate and monitor the enterprise potential, but also allows to some extent to compare with each other competing enterprises. It is advisable to carry out further research in the direction of determining the ways of effective use and growth of the enterprise's potential.