MANAGEMENT OF EFFICIENCY AND COMPETITIVENESS OF ENTERPRISES — DOMINANTS IN THE ANTI-CRISIS MANAGEMENT SYSTEM

The article is devoted to the issue of anti-crisis management in the context of determining the dominant elements of the anti-crisis management system, which would ensure the overcoming of the crisis by the enterprise and its further operation and maintenance of the appropriate level of efficiency and competitiveness, both on the domestic and foreign markets. The article reveals the essence of the definitions of «crisis» and «anti-crisis management», indicates the possible consequences of crises for the enterprise through the prism of positive and negative changes, and also emphasizes the antagonistic essence of the concept of «crisis». The role and significance of crises for the economic development of the enterprise is argued, the types of crises are defined, and the positive and negative significance of the crisis for the development of the enterprise in the future is revealed. An analysis of the interpretation of the category «anti-crisis management» by various scientists is carried out, on the basis of which the existing approaches to the interpretation of the concept of «anti-crisis management» were systematized and, accordingly, it was determined which of the approaches is the most representative, which in turn made it possible to define anti-crisis management as a complex and multifactorial concept, which I am management, which is aimed at avoiding and neutralizing signs of crisis in the activities of enterprises, as well as at adapting the management system to changes in the external and internal environment of the enterprise, which will contribute to its effective development and competitiveness in the future. The main directions of the enterprise's activity are summarized and possible types of crises at the enterprise are determined based on them. It was determined that the crisis of production is the most powerful and fatal for the enterprise and provokes the onset of the economic and financial crisis. Taking into account this factor, the dominant factors in the anti-crisis management system have been determined, which will help to mitigate the consequences of the crisis or even prevent the possible negative impact of the crisis on the company's activities.