INNOVATION REALIZATION WITH THE SUPPORT OF TQM PRACTICES: A PERSPECTIVE FROM IRAN'S TIRE INDUSTRY

Total quality management is a management approach for the continuous improvement of products and services with the participation of all employees and the organization. Innovation refers to the commitment to create new and improved versions of existing products, services, operations, and other items. TQM and innovation predict the survival determinants of micro, small and medium enterprises, so TQM practices support the realization of innovation. The main objective of this research is to investigate the impact of TQM practices on the realization of innovation. For this purpose, by examining quality system management and innovation from a process point of view while identifying 13 tools of TQM and five factors of innovation, the relationship between these two has been investigated. FAHP and DEA techniques are used to develop this model. The results indicate that TQM components develop organizational innovation. As a result, the TQM environment could be an appropriate platform to flourish innovation in an organization.