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Analysis of the video advertising of "Kommunarka as a tool of sensor marketing communications with the target audience 

Journal: Science Journal "NovaInfo" (Vol.136, No. 1)

Publication Date:

Authors : ;

Page : 23-24

Keywords : PROMOTIONAL VIDEO; VIDEO ADVERTISING; ADVERTISING; AUDITORY SENSORY CHANNEL; CONFECTIONERY FACTORY; KOMMUNARKA; SENSORY CHANNELS; VISUAL SENSORY CHANNEL; SENSORY MARKETING; CONSUMER; TARGET AUDIENCE; BRAND PROMOTION;

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Abstract

The article deals with modern video advertising of the leading Belarusian confectionery factory "Kommunarka" regarding the sensory marketing tools used in it. The author analyzes the influence of commercials of the enterprise on the visual and auditory channels of the consumer's sensory perception.

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Last modified: 2023-03-21 21:15:20