Aswathy Chandran, Anu George, Reeja George, Jiji R.S. And Gleeja V.L

Consumer purchase behaviorism a mental process that varies according to many factors such as economic conditions, personal preferences, marketing campaigns and group influences. In order to understand what drives consumers to purchase a product, and how buying decisions are made, consumer behavior models were developed by many scientists. According to the models, some factors are external and some are internal. T