Identity, politeness and discursive practices in a changing world

This special issue continues the discussion of the impact of culture on identity, communication, politeness, and discourse strategies (see Russian Journal of Linguistics 22 (4) 2018, 23 (4) 2019, 24 (2) 2020). The topic has become particularly relevant in the context of two multidirectional processes, i.e., globalization resulting from current geopolitical trends and technological advancements, which have encouraged the intensification of contacts between people, languages, and cultures; and deglobalization focused on the preservation of national cultures and development of a multipolar and multicultural world. In our introductory article, we attempt to trace the impact of communication technologies, language, and culture contacts on digital, face-to-face, and public communication in different settings and discourses and outline its influence on communication, language variation, and change. In this introductory article we present a summary of the contributions of our authors to the issue, which showed that the implications of globalization and language contact are multifaceted, they can have both positive and negative effects on language use, maintenance, and change, as well as on cultural identity and diversity. Pursuing these latter factors contributes to developing trends of deglobalization. Our authors invite the reader to reflect on these processes. In conclusion, we sum up their major findings and suggest a brief avenue for further research.