PROBLEMS OF IMPLEMENTING INNOVATIONS IN THE SOCIO-ECONOMIC ENVIRONMENT: HUMANITARIAN ASPECTS

Introduction. The current state of Ukraine's economy requires certain actions and the development of a strategy for further development based on a model that takes into account the characteristics and features of the socio-economic and socio-cultural environment. Today, there are certain trends in the world that are decisive for the development of any economy, which are based on factors of a humanitarian nature, that is, transformational changes are taking place in the economic structure, a gradual transition to a humanitarian economy or a knowledge economy is taking place. The problems of the introduction of innovations require a more thorough comprehensive study, taking into account all factors influencing these processes, including factors of a socio-cultural and humanitarian nature. Goal. The purpose of the study is to identify and reveal the factors influencing innovation activity with certain features that are inherent in Ukrainian society, taking into account socio-cultural and humanitarian aspects and the formation of approaches in the innovation policy of both the state and individual enterprises regarding the implementation of certain processes that will positively affect the innovative component socio-economic environment of Ukraine. Materials and methods. The research materials are: 1) the Law of Ukraine «On Innovative Activity», the Law of Ukraine «On Priority Areas of Innovative Activity in Ukraine»; 2) works of domestic and foreign scientists investigating the problems of introducing innovations in the socio-economic environment, in particular the factors influencing these processes. In the process of scientific research, the following methods were used: the method of theoretical generalization (to clarify the conceptual apparatus), the method of induction, deduction and analysis (to reveal key categories and concepts); historical approach (to reveal the essence of the phenomenon in the process of its formation), methods of generalization and comparison (to reveal the essence of the phenomenon in more detail, taking into account certain features inherent in it). The results. The scientific article reveals the essence and significance of innovations during the period of transformational changes in the economy and determines the impact of humanitarian factors on these processes. The dependence of the country's innovation system on its historical development and formation as a state, entrepreneurship culture, which forms an innovative culture, and human capital as a key factor that creates an intellectual product is determined. An approach to the implementation of an innovative policy has been formed, which includes three levels and works in a system that combines macro- and micro-levels, thereby having greater efficiency in obtaining results. The main approaches to the implementation of innovation policy at the enterprise level, based on the development of the intellectual, creative, and creative potential of human resources, have been determined. Prospects. The humanitarian aspects of the introduction of innovations in the socio-economic environment in the future require even more thorough research, since, despite the fact that, in general, a certain algorithm of actions has been developed for the management of innovation processes both on the part of the state and on the part of an individual organization, not enough attention has been paid to those factors that are not purely economic in nature, but have a great impact on the innovation process. Awareness of this fact will make it possible to develop certain ways that will lead to transformational changes and the transition to an innovative economy.