Theoretical and Methodical Principles of Comparative Analysis of Entrepreneurs' Profiles

The formation of a new system of international economic relations requires the substantiation of a reliable basis for cooperation, first of all, between economic entities of different countries in all branches and spheres of the economy. One of the important factors of such justification is the assessment of entrepreneurs' competencies, which is a component of the complex scientific and practical problem of the comparative (comparative) analysis of profiles of entrepreneurs from different countries. This problem becomes especially relevant in the context of the creation of international alliances on the European continent: economic integration associations within the limits of certain rather small countries, which would act according to specific directions and projects at the subregional level. The comparative analysis of profiles of entrepreneurs is the subject of research in a new direction of science – economic comparativistics. This involves a combination of cross-cultural, cross-disciplinary and cross-functional approaches. In the article, on the basis of the generalization of theoretical and scientific-practical developments, which were carried out under two international Ukrainian-Polish projects, an epistemological triad is put forward: "national business culture" – "corporate culture" – "entrepreneur's profile" with a clear definition of these definitions. The integral of evaluating the profiles of entrepreneurs of different countries, which contains three stages, is substantiated. At the first stage, the essence of professional general cultural competences of entrepreneurs is identified: power distance, individualism, masculinity, uncertainty avoidance, long-term orientation and indulgence. The purpose of the second stage is to distinguish and identify the essence of purely entrepreneurial competencies: propensity for entrepreneurship, obligation in business, planning and attitude to control, standardization of business activities, polychromy and self-improvement. The third stage of the proposed integral contains a clear list of methodological requirements-requirements regarding the development and presentation (presentation) of the conclusions of a parallel questionnaire-survey of entrepreneurs of different countries according to specific professional general cultural and entrepreneurial competencies.