COMMUNICATIVE AND PRAGMATIC PARAMETERS OF THE NATURAL SCIENCES VIDEO BLOG AS A GENRE OF INTERNET DISCOURSE

The article is devoted to the analysis of the video blog as a genre of Internet communication. The purpose of the study is to identify the communicative and pragmatic parameters of the natural sciences video blog. The topicality of the research is firstly determined by the characteristics of the Internet discourse as an active genre-generating space; secondly – by the intensive distribution of the video blog (a modern creolized text); and thirdly – by the lack of a scientific description of this communicative-discursive phenomenon. Various research methods were used, e.g. a complex lin- guistic description (generalization techniques, interpretation, classification of linguistic facts) and a linguopragmatic approach to the analysis of speech phenomena. The paper discusses the main fea- tures of the Internet discourse, genre specifics of the blog and its video content, in particular. The research material is presented by the creolized texts of the video blog “SuperCrastan” by Daniil Craster, which were published on the Youtube channel (52 units for the year of 2022). The commu- nicative and pragmatic parameters of the natural sciences video blog are described at various levels: media, compositional and semantic, linguistic and pragmatic. At the media level, the text of the vid- eo blog is considered from the point of view of the degree of creolization, the dominant topic, the method of transmitting and creating the content, the structuring of the video blog: multimedia, hy- pertextuality, interactivity, synchronicity / asynchronicity of communication. At the compositional and semantic levels, the main types of the video blog are presented; the tendency to blending of types is noted. At the linguistic and pragmatic levels, the analysis involved: communication inten- tions, the strategies and tactics of their implementation; the speech peculiarities of the impact on the addressee at the phonetic-graphic, lexical and grammatical levels. The main result of the research is a comprehensive description of the communicative and pragmatic parameters of the natural sciences video blog. The research contributes to the develop- ment of the theory of Internet discourse in general and of its genre structure, in particular.