A STUDY ON NEWSPAPER READING HABITS AND THE FUTURE EXISTENCE OF NEWSPAPER INDUSTRY

Newspaper is a source that provides information about a country's economic situation, sports, games, entertainment, trade and commerce. Reading newspaper as a habit will widen one's outlook and will enrich one's knowledge. This paper aims to study about the newspaper reading habits among various age groups of people and survival of the newspaper industry. The paper also tries to study the demographic profile, preference of the language, interesting sections of the paper. A structured questionnaire was circulated to collect information from the respondents of Ahmedabad.