STUDY OF GROWTH AND DEVELOPMENT OF MEDIA INDUSTRY WITH REFERENCE TO MAKE IN INDIA AND FDI INITIATIVE: A QUALITATIVE RESEARCH APPROACH

Media is a collective communication tool used to store and deliver information. It is the Fourth Pillar of our democracy. Apart from shaping public opinion it also plays a vital role in growth of our economy. Media in India has been a substantial contributor to its GDP for a long period of time. In Make in India campaign, Media is also a one of the sector in which foreign investors are promoted to invest in it. The foreign investors are expected to invest in around 800 TV channels by 2025. So the present research enquires about the growth potential of media industry and the role of Make in India initiative in its growth. The methodology used for present study is descriptive in nature consisting of journals, news on social media, articles, websites, blogs etc. The study concludes with useful insights about the concerned topic outlining diverse aspects related to it.