Apparel Design Using Materials Typical of East Kalimantan, Indonesia

Typical handicrafts in East Kalimantan consist of a variety of products, but handicraft products that are one of the superior are Ulap Doyo fabrics. Ulap Doyo has experienced developments in its application, namely for fashion products such as clothing, but there are still few Ulap Doyo SMEs that are developing their products. Recently, product development is being directed a lot at a product that is designed based on customer needs (customeroriented). Product development can be done on every aspect of the product. Innovation / development of bags made from ulap doyo in East Kalimantan based on people's preferences with the kansei engineering method can be done on shape and color. It is necessary to study the respondent's choice of the shape and color of the bag from ulap doyo and leather. The method used is a descriptive method with reference tracing. The result of this study is to show that the choice of shape exists in modern and eclectic while for the chosen color natural color, namely brown