Persuasive Communication Technique Model to Interest in Consuming “Therapeutic Rice Products (Beter) UGJ”

Therapeutic Rice (BETER) UGJ is a product of research results from agricultural lecturers at the UGJ Cirebon and has obtained HAKI. Black rice and has been clinically tested at the UGJ Faculty of Medicine, can lower blood sugar levels, and has other properties such as high fiber that can improve digestion and is part of a diet program, so it is necessary to introduce the product to consumers and wider marketing. The objectives of the research are: (1) How is Persuasive Communication technique in increasing interest in consuming BETER UGJ (2) How is Persuasive Communication Technique model in increasing interest in consuming BETER UGJ. The stages of the research method used descriptive qualitative with the selection of purposive sampling informants as many as five informants. The results show that persuasive communication techniques are carried out by associative, rewording and icing devices which can also be applied through digital advertising