Study on the Current Situation and Countermeasures of Rural Culture Construction in the New Era

Rural culture is the basis and premise of rural development and the core of the continuation of rural society. The revitalization of rural culture is an important goal of the rural revitalization strategy and the due meaning of carrying forward excellent traditional culture. With the development of society, the construction of modern and beautiful countryside has become one of the key points of the development of the Party and the country. Among them, the construction of rural culture is not only the goal and requirement that should always be adhered to in the process of its development, but also an effective way to realize rural revitalization. After entering the new era, the construction of rural culture has been endowed with a new connotation. At present, rural culture is under impact, cultural infrastructure is backward, talents shortage in grassroots culture and other problems are prominent. By analyzing the causes of the above issues, it is proposed to promote the construction of rural culture by strengthening value guidance, improving cultural infrastructure and enhancing talents team.