FACTOR AFFECTING OF MANAGERIAL BLOCKCHAIN TECHNOLOGY AND CRYPTOCURRENCY FOR DIGITAL ASSET BUSINESS IN THAILAND

The research intends (1) To study factors affecting of managerial blockchain technology and cryptocurrency for digital asset business in Thailand and (2) To study the perception of using blockchain technology and Cryptocurrency in digital asset business. The researcher uses quantitative research methodology. The questionnaire is the tool for collecting data from related personnel and digital asset business operators. The researcher takes the mean from the data, calculates the Standard Deviation, and data analysis with the severity index. The study found that factors affecting managerial blockchain technology and Cryptocurrency in digital asset business and e-commerce help make electronic commerce more convenient. It was the most important factor that is at a very agreeable level ( = 3.787), the severity index is at SI = 78.811%. Overall, it found that the perception of the stakeholders in the management of Blockchain technology and Cryptocurrency in the digital asset business is at a very agreeable level ( = 3.702) and the severity index is at SI = 77.045%.