AN EVALUATION OF THE BRAND CONSCIOUSNESS AMONG YOUTH IN HIGH SCHOOLS

Children nowadays are very mindful of the many brands available on the market and the things they use or eat. They chose carefully based on their requirements, preferred styles, etc. Additionally, they make decisions with a great deal of independence and have an impact on the family's purchasing habits. Kids nowadays are more knowledgeable than their parents. This is due to the fact that modern kids are exposed to TV advertisements, banner ads, advertisements, logos, and advertisements for goods almost from birth. Examining brand awareness among Indian youngsters is the goal of this research. Most research on children's brand awareness has been done outside of India, either in the United States or abroad. There haven't been many in-depth research on brand awareness among Indian youngsters. The impact of such brand awareness in children on family purchasing behaviour is also examined in this research. The results of an online poll of 222 parents and children served as the foundation for this research. Boys and girls were equally distributed among the 8 to 16-year-old age group when the children were chosen at random, using a convenience sample technique without any stratification in order to achieve a consistent size of those who participated in each age/sex group.