ADVENT OF MEDICAL TOURISM IN NORTH INDIA
Journal: International Journal of Management (IJM) (Vol.10, No. 4)Publication Date: 2019-07-17
Authors : Smita Kothari;
Page : 557-566
Keywords : Medical Tourism; Pre-Procedural; Stage; Procedural Stage; Post Procedural Stage; Visa Experience; Strengths and Challenges;
Abstract
The term "medical tourism" was created to characterise the rising trend of people going abroad for medical treatment. The term "medical tourism" refers to the practise of people travelling internationally for the purpose of receiving medical care that is both more affordable and more convenient than what is available in their own country. Intentional marketing of a destination's medical services to foreign patients is also a definition of "medical tourism." There are almost 130 nations vying for a piece of this international market. Countries like India, Brunei, Cuba, Colombia, Hong Kong, Hungary, Jordan, Malaysia, Singapore, South Africa, Thailand, and the United States are among the most sought-after destinations for medical tourists. India's culture dates back at least 5,000 years. It is well-known for both its ancient indigenous medical practises and its cutting-edge, contemporary medical technologies, in addition to its arts and crafts, religious or cultural diversity. India is an affordable travel destination with first-rate medical facilities. According to the Indian Brand Equity Foundation, the healthcare business in India will grow to be worth $280 billion by 2020.
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