USE OF SOCIAL MEDIA FOR PROMOTING CONSUMER GOODS

Internet culture has been completely transformed by social media advertising. According to Statista, social media advertising generated $153 billion globally in 2021 and is expected to grow to $252 billion by 2026. Because of this, advertising on social media platforms has become the industry's second-biggest revenue generator. The purpose of sites like Facebook, Instagram, Twitter, and LinkedIn has evolved beyond simple photo and post sharing. Therefore, companies online and off are always exploring new methods to harness the influence of social media. A recent Forbes survey found that 66 percent of consumers found social media to be helpful when deciding what to buy. Seventy-seven percent of Millennials and Generation Z use social media for purchasing, according to the same survey that compared buying habits among Boomers, Millennials, and Gen Z. Social media marketing has several benefits, including providing customers with a window into the brand's personality, encouraging comments and comparisons between similar products, and providing easy access to international businesses. First, let's break down how social media marketing really works so we can examine its many advantages for customers.