IMPROVING THE COMPETITIVENESS - DETERMINANTS AND SOLUTIONS FOR QUALITY OF LOCAL BUSINESS CONDITIONS

The competitiveness is a multidimensional concept, being analysed at different levels. National and company competitiveness are deeply investigated, however, less attention is given to regional competitiveness. The importance of regional competitiveness arises from the factuality that it creates the quality of local conditions for companies' operations. Following this rational, two main goals of this researchare accepted. First goal is to model the impact of selected determinants on regional competitiveness, using a multiple linear regression model. The second goal is to propose activities that need to be implemented with the aim to improve the competitive performance of the analyzed regions. The model proves the positive impact of international exchange, human resources, and innovation, so future measures and activities at the regional, city and municipal levels need to be focused on strengthening these determinants.