MARKETING MANAGEMENT OF COMMUNITY PRODUCTS FOR HEALTH TOURISM IN RANONG PROVINCE, THAILAND

The purpose of this research was to analyze the management approaches for the marketing channels of community goods and Health tourism in Ranong Province, Thailand. Quantitative method was conducted by interviewing 30 samples who own restaurants, gift shops, and health tourism enterprises. The technique used in this study was an in-depth interview with local business company owners and the collected data were written in the form of content analysis. The research results showed that young individuals with potential for marketing, notably via social media, are the group leaders of Ranong Cocoa Community Enterprises, and they make use of cocoa mass, a product manufactured from 100% of the cocoa beans that are the main components used to make chocolate through creating a Facebook page, and networking with other company owners. In addition, there are other products available, for examples, cocoa nibs and tea produced from cocoa husks, and packaged cocoa tea that is prepared to be consumed. It is a prototype product that may also be manufactured commercially. Additionally, the cacao.cocoa.drink@gmail.com and YouTube websites are part of the Ranong Cocoa Community Enterprise's marketing channel management plan for its products.