Study on Economic Analysis of Marketing for Cucurbits Crop (Cucumber & Watermelon) in Kaushambi District Uttar Pradesh

The present study entitled “Study on the economic analysis of marketing of cucurbits crop (Cucumber & Watermelon) in Kaushambi District Uttar Pradesh.” Was undertaken to study overview, marketing cost, margins and price spread, problems in different marketing channels and preferences of farmers in Kaushambi district of Uttar Pradesh. A multistage stratified purposive cum random sampling technique was applied for the selection of district, block, villages and respondents. The primary data were collected through survey on schedule with the help of personal interviews. The data pertained to the agricultural year 2022-23. Secondary data was collected from secondary sources like district marketing office, mandi, Centre for Monitory Indian Economy (CMIE), India agri. stat etc. From the investigation, cucurbit growers faced different types of management &technical, financial and marketing problems. In which top three most common problems in management & technical faced by the farmers were lack of technical knowledge, unavailability of quality seeds (HYV), and labor problems. The top three financial problems faced by the growers were untimely availability of loans, high-interest rates and the repayment period not sufficient. And the top three marketing problems faced by the growers were perishability problems, lack of storage facilities and grading problems, Major suggestions of cucurbit farmers to overcome these constraints are training be imparted to implement new technologies, credit facilities with low-rate interest by institutional agencies and storage facilities in mandi should be provided to the farmers for their perishable products.