The Impact of E-Commerce on Business Strategy in Small and Medium Enterprises (SMEs) of Iran
Journal: International Journal of Innovation in Management, Economics and Social Sciences (Vol.3, No. 1)Publication Date: 2023-02-16
Authors : Faramarz Chiani Mehdi Adibpour;
Page : 46-51
Keywords : Electronic commerce; Strategy; SME;
Abstract
Purpose: The growth, development and survival of economic enterprises depend on the formulation, implementation and correct evaluation of organizational strategic decisions. Therefore, using new methods, changing methods and continuously evaluating structural decisions is one of the main duties of senior managers of organizations. In this article, the impact of choosing e-commerce on business strategy has been studied. Methodology: The statistical data was collected using a questionnaire and the collected data was processed by SPSS software and used for analysis and conclusions. The purpose of this research is applied and the method of data collection is descriptive. The statistical population in this research is all the employees, managers and senior managers of small and medium-sized Iranian companies in Tehran, Iran. The statistical sample in this study includes 384 people who were selected based on the Morgan table and by a simple random method. Step wise regression model was used to analyze the statistical data in this research. Findings: The results obtained by analyzing the data obtained from the software have shown that the choice of e-commerce effectively affects the business strategy. Originality/Value: In this paper, we will examine the impact of e-commerce on business strategy in small and medium enterprises (SMEs) of Iran.
Other Latest Articles
- The Role of Strategic Foresight on Dynamic Capabilities
- The Effectiveness of Puppet Play Therapy On Increasing Communication Skills Through Social Stories for Children with Autism in Rasht
- Revolutionising Public Private Partnerships: A Transition to the Fifth Industrial Revolution
- The Roles of Campus Protection Services for Students’Safety: A Case of a Higher Education Institution in South Africa
- IoT-based framework for agile supply chain in FMCG indus-tries – a solution for (post-)pandemic times
Last modified: 2023-06-21 05:14:58