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A Study of Relevance of Newspapers among College Students with Reference to Pune Region

Journal: International Journal of Trend in Scientific Research and Development (Vol.7, No. 1)

Publication Date:

Authors : ;

Page : 470-473

Keywords : Newspapers; magazines; consumer behavior; websites;

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Abstract

Pune is called as fast growing city, where India's one of the known universities exists, where a huge IT hub is developed. Many students and people from all parts of the country are coming for taking education and to settle in their career. Hence, Pune is now a city with various language people coming all over India. These people like to know about their cities and happening around them hence, they depend upon various sources of information. It is said to be an internet and social media age. Everyone is now used to access newspapers and magazines on their PC and mobile phones hence, in this fast growing digital world Newspapers are trying hard to retain their readers. Youngsters are more attracted towards mobile phones, internet and television. They find it more easy to access all information with these medium. And hence, the newspaper managers feel it important to understand the trends of these youngsters and make necessary changes in contents, presentation of news, photo gallery etc. In the present study researcher is trying to understand the relevance of Newspapers in today's age of Internet, Mobile and Digitalization. Where in feedback is taken from college students in Pune city and analyzed in detail. A descriptive type of research is proposed for this study. Premdeep Kumar | Prof. Dr. Karuna Gole "A Study of Relevance of Newspapers among College Students with Reference to Pune Region" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52720.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/52720/a-study-of-relevance-of-newspapers-among-college-students-with-reference-to-pune-region/premdeep-kumar

Last modified: 2023-06-29 21:27:53