A Study on Customer Preferences of the Products and Services Offered by Media Industry with Special Reference to Magnik India

Customer preference is a tool that helps in understanding the needs of the customers and formulating the effective marketing strategies to retain loyal customers. It is very essential for the firms to understand the buying behavior and tastes of the customers with regards to different social, psychological, personal and cultural factors to sustain in the market for long run.The objective of this research was to understand the significance of customer preferences on the business organizations. To find out its impact the responses were collected from students, professors, working professionals, entrepreneurs, and some secondary sources. The conclusion has been drawn from the responses and accordingly suggestions are curated. The research emphasizes upon the trends in media industry with special reference to magazines offered by Magnik India.It gives the insights about the physical as well as digital presence of the company with its different product portfolios available in form of a subscription. Ria Pillay | Dr. Gaganpreet Kaur Ahluwalia "A Study on Customer Preferences of the Products and Services Offered by Media Industry with Special Reference to Magnik India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-7 | Issue-1 , February 2023, URL: https://www.ijtsrd.com/papers/ijtsrd52789.pdf Paper URL: https://www.ijtsrd.com/management/marketing/52789/a-study-on-customer-preferences-of-the-products-and-services-offered-by-media-industry-with-special-reference-to-magnik-india/ria-pillay