STUDY ON MARKETING OF POTATO IN KAUSHAMBI DISTRICT, UTTAR PRADESH

Potato (Solanum tuberosum L.) popularly known as the king of vegetable', is grown in more than 100 countries in the world. Uttar Pradesh is the important Potato growing states in the country grown mainly in the districts of Kanpur, Firozabad, Aligarh, Agra. Farrukhabad, Mainpuri & Etawah. The present study entitled as " STUDY ON MARKETING OF POTATO IN KAUSHAMBI DISTRICT, UTTAR PRADESH " was conducted in Kaushambi district of U.P. Mooratganj block was selected purposively for this study due to its maximum potato production in Kaushambi district. A sample of 120 farmers was drawn by proportional to area under potato. The sample include 58 small, 40 medium and 22 large farms. The study of socio-economic profile of potato growers revealed that the average size of the family decreases, through very marginally, as the size of farms increases. It was also noted that the highest number of people come under the age group of below 15 years. The literacy percentage is considerable higher in large size group followed by medium and small size group & the illiteracy percentage is higher in small size group followed by medium and large size group. The annual income of small farmers was ₹ 1-2 lakh, medium farmers ₹ 2-3 lakh and large farmers above ₹ 3 lakhs. The study on supply chain analysis of potato revealed that the channel III was more remunerative because farmer's share in consumer share in consumer rupees was highest followed by channel II and channel I. And the highest marketing efficiency in channel I followed by in channel II and in channel III. The analysis of price spread that it was highest in channel III followed by in channel II and channel I.