PUBLIC COMMUNICATION IN THE PANDEMIC

In general, communication is the key to solving organizational problems, including any type of organization, whether public or private, national or international. Adequate communication in a pandemic is vital to society. The way governments communicated with citizens determined how they developed their behavior in the crisis situation generated. The communication strategies used by the leaders of the states dictated the directions of action of the governments and, at the same time, influenced the reaction of the target audience. In the pandemic, when the priorities of all entities suddenly changed, organizational communication proved to be a key element in maintaining social distancing at work, but also in the private life of workers, who found information and answers at work.