ADAPTING THE MANAGEMENT STRATEGY TO THE NEW POST-PANDEMIC CONTEXT

The present paper represents a complex approach regarding the research of the possibility of adapting the managerial strategy to the new post-pandemic context. We are all aware that in the context of the pandemic, companies had to adapt their business strategy to the new context, to identify new viable solutions, which would help companies overcome the challenges brought by the global crisis. Thus, any economic agent had to adapt its managerial approach to a new context, to reorganize its strategic objectives, to define the applied strategies, to identify new competitive advantages that would help them to position themselves strategically on the market. Thus, the managerial strategy has underwent changes, trying to adapt to the new context and to face the new challenges. The main objective of this study is to identify the adapting options of the management strategy to the new post-pandemic context. The research methodology focused on the use of the following methods: analysis, synthesis, induction, deduction, abduction, comparative analysis, qualitative research through documentation. In conclusion, we can reiterate that the application of a proactive strategy, innovative strategies, can help companies in crisis to adapt more easily to the new context and overcome challenges, problems and identify new market segments, competitive advantages that will help them stay on the market.