THE ROLE OF KNOWLEDGE MANAGEMENT IN ORGNISATIONAL COMPETITIVENESS: AN EMPIRICAL STUDY

The most crucial element for any firm to grow successfully is knowledge. Knowledge management has evolved into a crucial component of every field of organization for the sustainable development in today's cutthroat corporate environment. Knowledge management especially refers to the management and exchange of knowledge among organization personnel as well as between managers and employees. Knowledge management is the most professional component in every area of knowledge in today's competitive world, including education, health, sociology, management, information science, and more economics. Successful knowledge management can help organizations increase their effectiveness and obtain a competitive advantage in any situation. Successful knowledge management can help organizations increase their effectiveness and obtain a competitive advantage in any situation. Knowledge management facilitates decision-making that ultimately benefits the business, results in improved performance efficiency, and improves staff capabilities. Knowledge management encompasses not only the creation, storage, and use of knowledge in order to improve an organization's capabilities, but also its administration and exchange. Knowledge management is essential for an organization's success since it fosters the development of a knowledgeable workforce. Therefore, it is crucial to manage information to foster a culture of trust among staff members. Many commercial organizations see knowledge as the most valuable and strategic resource for securing a long-term competitive advantage because of the rising level of competition. As a result, organizations at all levels have started knowledge management programmes.