Methodological approach to the assessment of the national banking sector transformation under the influence of fintech

Banking sector often acts as the strong driver of innovations, not only due to the financing capital power, but also because of the surging consumption of the digital economy products, for instance, cyber-security platforms, new client’s identification methods and predictive analytics for better needs catering. In recent years, many countries witnessed rapid change in financial products delivery methods, however, the experience was not accumulated and structured on the level of the whole banking sector, not on the individual banks’ level. The article contributes to the theoretical and methodological summarizing of the main directions of the banking sector transformation under the influence of the fintech industry. The methodological framework of the research includes the fundamental approach to the industry analysis. The review of the dynamic of the basic balance sheet and PL ratios demonstrated that the main directions of the transformation are the surging competition observed by the pricing indicators, larger digital clients share and more sustainable financial model (operational efficiency, income sustainability, retail-based funding). Based on comparative statistical and variation analysis, the rating measuring the overall level of the banking sector transformation was constructed. The rating allowed to distinguish 3 groups of countries with China and Great Britain leading the rating of the most modified banking sectors. Correlation analysis proved the rating relevance.