Analysis of Industry Management in Salted Fish Processing of Jambal Roti at Small and Medium Enterprises "AR Putra", Pangandaran-Indonesia

The purpose of this research is to analyze the procurement management of raw materials, process technology, and marketing of salted jambal roti fish carried out by "UKM AR Putra". The research method used is a survey method with purposive sampling based on considerations of production scale and business continuity of salted jambal roti fish. The research was conducted from February 25, 2023, to March 25, 2023. The data used are primary and secondary data. Primary data was obtained by observing and conducting direct interviews with the owner of "AR Putra" business. Secondary data was obtained through a literature study that comes from journals related to this research. The data obtained were analyzed descriptively. The conclusions drawn from this research are as follows: 1) The procurement of raw materials for mayung fish carried out by UKM AR Putra is done by cash purchase and obtained from fish suppliers in Pangandaran. 2) The process technology used in making jambal roti fish is conventional (traditional) methods consisting of the main stages of washing, salting, drying, and packaging. 3) The marketing of jambal roti fish carried out by UKM AR Putra is still very conventional by traveling around and offering this jambal fish product to tourists visiting the West Coast with intense competition.