Analysis of Accounting Knowledge, Financial Literacy, and Product Innovation on MSME Performance

This study aims to analyze the influence of accounting knowledge, financial literacy and product innovation on the performance of SMEs . This research was conducted in Madiun City. This type of research uses quantitative methods, with random sampling techniques, data collection using research instruments, and statistical data analysis with the aim of testing the established hypotheses. The number of samples used was 105 respondents. The data analysis technique used in this study was multiple linear regression analysis with the help of the SPSS version 25 program. The results showed that accounting knowledge had a negative effect on MSME performance, financial literacy had a positive effect on MSME performance and product innovation had a positive effect on MSME performance