Influence of Food Attributes on Purchasing Behavior of Food Deseret Residents in Eastern Greensboro, NC: Multidimensional Scaling Approach |Biomedgrid

Consumers purchase food because of the perceived nutritional advantages, taste, family, cultural preferences, and previous purchase habits. This study aims at using multidimensional scaling to identify the similarities and or dissimilarities between the variables: (1) affordability and taste (2) high nutritional value/ high level of food hygiene and (3) freshness/reasonable level of nutrition /food hygiene based on the underlying dimensions used by Eastern Greensboro residents in rating these variables. [1]