APPROACHES TO THE RUSSIAN TOURISM DEVELOPMENT ON THE EXAMPLE OF THE VYBORG CITY

More and more countries, regions, and cities are beginning to come to grips with improving their tourism product, raising the level of service, and developing various events. The tourism industry, in the context of the structural restructuring of the Russian economy, is one of the most dynamically developing sectors and has a stimulating effect on the development of traditional sectors of the national economy, acts as a catalyst for the economic and social development of the regions, and improves the quality of life of the population. The article deals with the development of problematic areas of the tourist center in the city of Vyborg. The real reason why Vyborg has long attracted Russian and foreign tourists lies in its unique architecture and sights. More than 300 historical, architectural, sculptural, garden and park art, and archaeological monuments are in Vyborg. Among the prerequisites for the confident development of Vyborg as a tourist center, it is necessary to note its favorable geographical position, rich cultural and historical heritage, good transport accessibility, and a high potential for various types of tourism. The tourism development program in Vyborg is designed for a long period. It includes several stages and considers the specifics of the economic and social development of the territory. It is significant to consider the interdependence and synergy of projects as a unit of approach and activity aimed at using the already developed aspects of organizing the tourist attractiveness of the city. The authors conducted the study before the start of the conflict in Ukraine.