Marketing cooperation as a valid mechanisms of cutting the project launch costsJournal: Economics Bulletin of The National Mining University (Vol.43, No. 43)
Publication Date: 2013-10-08
Authors : Vishnevska M. K.;
Page : 170-175
Keywords : project; alliance; marketing cooperation; marketing research; costs; company;
The choice of project-oriented management as the basic instrument of company development and increase in its competitiveness is proved. The mechanism of decreasing marketing costs during functional (marketing) analysis of a project by means of strategic alliance of marketing companies. Approximate express analysis of consequence of management decisions with the help of financial management methods is presented.
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