‘‘IMPACT OF OLA CAB SERVICES ON THE CUSTOMERS PERCEPTION IN BANGALORE’’

Bangalore is the fastest-growing city; hence it is inevitable to develop taxi services to commute within the city. Uber and Ola are perceived to be the two main competitors that have captured this market, backed by venture capital funds, and plans of rapid expansion. Cab services started with online services to disrupt technology in the transportation and communication business. In India, initially, OLA Cab Services were popular in the market but when Uber started its services customers got the option. OLA and Uber introduced innovative ideas for taxi booking services in the transportation sector. It is important to see that they don't have their own cars but just with the help of technology and the backend to link drivers, they are getting connected in the transportation and communication sector just like Car and Bike Rental services came into the Online Cab Business as the new disruption. Today other online cab service providers came with rental services like Zoom Car, Bounce, Drivezy, Lithium, etc. as a competitor for OLA. The objective of the study is to analyze the impact of Ola Cab Services on Customers' Perceptions in Bangalore. The study had a sample size of 200 Respondents and the data collection method was a Personal Interview through online mode.