REALIZATION OF ENERGY SAVING POTENTIAL AS A METHOD OF ANTI-CRISIS FINANCIAL MANAGEMENT AT ENTERPRISES

Currently, the products of a number of Ukrainian enterprises are characterized by a high degree of energy intensity, that is, these enterprises have a certain amount of energy saving potential. As the practice of economic activity shows, the realization of such potential can have a positive effect on both the volume of financial and economic results and the overall level of economic efficiency of the functioning of business entities. At the same time, a significant number of Ukrainian enterprises are in a state of financial crisis or in a pre-crisis state. Getting out of this situation will require the implementation of a set of anti-crisis financial management measures. In particular, these measures can include the implementation of energy saving potential available at enterprises. In this regard, the purpose of this article is to evaluate the role that the specified implementation can play in the process of anti-crisis financial management at enterprises. It has been established that the potential of energy saving at enterprises should be understood as their ability to implement measures to save energy resources that are consumed, while ensuring the appropriate level of efficiency of investment in these measures, given the existing or expected state of the internal and external environment of the business entities. Modeling of the impact of the implementation of energy saving potential on the financial stability of enterprises has been carried out. The general sequence of the process of assessing the impact of the energy intensity of the products of enterprises on their financial stability has been determined. An empirical analysis of the possibilities of overcoming the financial crisis at enterprises thanks to the realization of their energy saving potential was carried out. A tendency to decrease the energy intensity of products with an improvement in the level of financial stability of the studied enterprises has been established. Consequently, enterprises with lower energy-intensive products are characterized by a higher level of their financial stability. Therefore, the implementation of energy saving potential at enterprises with high energy-intensive products can be considered an important direction of increasing the financial stability of these enterprises and, accordingly, an effective tool of anti-crisis financial management.