Creation of industrial brands: modern approachesJournal: Economics Bulletin of The National Mining University (Vol.40, No. 40)
Publication Date: 2012-12-25
Authors : Yatsentyuk S. V.;
Page : 84-92
Keywords : brand; industrial production; B2B market level of processing; branding; brand architecture;
The practice of existing forms and methods of forming and implementing a branding strategy by the world leaders and in Ukrainian B2B markets were considered. Propositions on integrated approach to creating the branding strategy in B2B market were substantiated.
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