PEOPLE’S PERCEPTION ON COMMERCIALIZED REPRESENTATION OF WOMEN

TV industry is the major source of entertainment which is being regulated by the advertisement industry. The research was conducted to study the role of women in commercial industry. The study was focused on the commercialized representation of women. For this purpose the data was collected from students of Pir Mehr Ali Shah Arid Agriculture University Rawalpindi by using semi-structured questionnaire. The study is both qualitative and quantitative in nature. 72 respondents were interviewed through an interview guide over a period of two month. The results were analyzed by co-relating the data through SPSS. The study showed that women are being used for marketing product and that appearance of women show the advancement of the commercial ads.