VULNERABILITY OF CULTURAL VALUES IN THE ERA OF INFORMATION COMMUNICATION TECHNOLOGY

The cultural values, norms and behavior among students which are threatened by the misuse of ICT. The data was collected from seventy two respondents through standardized questionnaire from a public sector University in Rawalpindi over a span of one month. The scope of study was to explore the effects of ICT and its role in deterioration of cultural values, norms and behavior among student. It can be concluded from the results of current research that TVCs (TV channels) weaken our moral, cultural and social values which leads toward deterioration of the moralities in the society.